If you track conversions starting from the links you’re using to promote your business, you can get a much clearer idea of where your most valuable traffic is coming from. 

Tracking conversions gives you a more accurate attribution picture. For example, you will be able to track exactly which ads brought in which buyers or users. 

Using that information, you could decide to increase your investment on the ads that are driving higher conversions, and then decrease your spending on ads that aren’t performing as well.

If you'd like to read more about how conversion tracking can be beneficial for you, we wrote a blog post about this topic which goes into more depth.

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