You can track a conversion on any event on your website, as long as you have access to the source code. You will have to add a tracking pixel to the button or link where the conversion takes place (for example, a ‘submit’, ‘sign up’, or ‘purchase’ button) OR to a page that's related to the conversion (for example, the purchase confirmation page after a purchase has been made)
Read more about how to set up your conversion tracking here.
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