PixelMe's Smart Attribution uses filters to customize your data segmentation. With filters, you can choose exactly which high-level views you'd like to have in your dashboard.

Our filter view lets you see your data based on the following UTM segments:

  • Campaign
  • Source
  • Medium
  • Content
  • Term

It also lets you set the attribution parameters you'd like to focus on for that particular segment:

Depending on how you would like to segment your data, you can set up the filters in any way you'd like. 

Here's a step by step tutorial for setting up a filter.

Note: Your filter won't show any data if you haven't got your tracker set up, and some traffic data/events collected!

Step 1: Press the 'Create a filter' button 

In your dashboard, you'll find a 'create a filter' button. Press on it to be show the following filter creation module:

Step 2: Set your parameters

'Filter name': Give your filter a name which will help you easily identify it! You may end up with a list of multiple filters, so you want to give them all descriptive names.

'Segment by': This is where you will build your filter. In the UTM dropdown, you can pick which metric you'd like to segment your data by. For example, if you'd like to see all traffic and events coming from Facebook, you could set the 'Source' to the UTM source you use for Facebook links. For us, that UTM is 'facebookads'. So my filter might look like this:

Tip: Combine segments within one filter by typing more than one option. You can create any combination which suits your need, even mixing various UTM metrics using the 'And' option. 

Step 3: Select your attribution

For each segment, you can say which event you'd like to track, for which window, and which attribution model you want to use.

In this case, the event refers to the tracked event you've set up which this segment is most relevant to. For example, if you're running ads to get users to go to your store and make a purchase, then perhaps you'd like to track those ads in your segment with the purchase event.

The window refers to how many days you'd like to see information for. For example, selecting 30 days means 'I'd like to see which of my visitors in this segment from the last 30 days converted to the event I'm tracking.'

The model lets you select whether you'd like to see first, last, or multi-touch attribution. First touch means that the UTM you're tracking was the first touchpoint for the user on your website, even if their journey did not immediately end in a conversion. Last touch means this was the last point of entry to your site the user used before they converted. Multi-touch means the user hit this touchpoint somewhere along their journey.

For example, a user might have come to your website the first time by visiting your blog, then left without signing up for your product. They visited again a few days later through a Facebook ad, but once again did not sign up. Then, a few days later, they clicked on a social post and signed up. Let's say you created a segment for each of these touchpoints - your blog, your Facebook ad, and your social post. In First touch attribution, the conversion is attributed to the blog post view. In Last touch attribution, the conversion is attributed to the social post link. And in multi-touch, the event will show up in each of your filters.

Step 4: Save your filter

Once your filter is ready, press 'Save filter'. You'll now be able to see the total data for that filter in the main page of the dashboard.

Step 4: Analyze your filter

Each filter is clickable, and when you click through, you'll be able to find out more specific information about where your traffic is coming from. Each filter can further be segmented in each of the 5 UTM parameters, plus two called 'Links' and 'Users'. Links will show you exactly which link brought you traffic or a conversion. Users will show you the path each user took to get to the conversion.

Now, you can start to really deep-dive into all your attribution data 🎉.

Some tips and tricks:

  • Make sure you're consistent in your UTM tagging. This is the most important part of making sure your filters will be accurate!
  • Try creating a filter for each platform you're running ads on. Usually, this is something you can achieve by segmenting through UTM Source, although it depends on how your UTMs are set up on your links.
  • Want to see your paid vs. organic traffic? Make sure you're tagging the 'medium' of your links correctly, so you can compare ads, social, or any other medium you'd like. Then, combine all your organic UTM mediums into one filter, and all paid UTM mediums in another. That way, you have a quick and easy paid vs. organic overview!
  • Running a special campaign (for example, a Black Friday promotion)? Easily find out how it's performing by creating a filter for that specific UTM campaign. Then, you can dive into the campaign by clicking on the filter to see how each source, content type, medium, term, or specific link is performing.
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