PixelMe's Smart Attribution uses filters to customize your data segmentation. With filters, you can choose exactly which high-level views you'd like to have in your dashboard.

Our filter view lets you see your data based on the following UTM segments:

  • Campaign
  • Source
  • Medium
  • Content
  • Term

Depending on how you would like to segment your data, you can set up the filters in any way you'd like. 

Here's a step by step tutorial for setting up a filter.

Note: Your filter won't show any data if you haven't got your tracker set up, and some traffic data collected!

Step 1: Press the 'Create a filter' button 

In your dashboard, you'll find a 'create a filter' button. Press on it to be show the following filter creation module:

Step 2: Set your parameters

'Filter name': Give your filter a name which will help you easily identify it! You may end up with a list of multiple filters, so you want to give them all descriptive names.

'Segment by': This is where you will build your filter. In the UTM dropdown, you can pick which metric you'd like to segment your data by. For example, if you'd like to see all traffic and events coming from Facebook, you could set the 'Source' to the UTM source you use for Facebook links. For us, that UTM is 'facebookads'. So my filter might look like this:

Tip: Combine segments within one filter by typing more than one option. You can create any combination which suits your need, even mixing various UTM metrics using the 'And' option. 

Step 3: Save your filter

Once your filter is ready, press 'Save filter'. You'll now be able to see the total data for that filter in the main page of the dashboard. 

Step 4: Analyze your filter

Each filter is clickable, and when you click through, you'll be able to find out more specific information about where your traffic is coming from. Each filter can further be segmented in each of the 5 UTM parameters, plus a parameter called 'Links'. This will show you exactly how much traffic and how many events each of your links are bringing you. 

Now, you can start to really deep-dive into all your attribution data 🎉.

Some tips and tricks:

  • Make sure you're consistent in your UTM tagging. This is the most important part of making sure your filters will be accurate!
  • Try creating a filter for each platform you're running ads on. Usually, this is something you can achieve by segmenting through UTM Source, although it depends on how your UTMs are set up on your links.
  • Want to see your paid vs. organic traffic? Make sure you're tagging the 'medium' of your links correctly, so you can compare ads, social, or any other medium you'd like. Then, combine all your organic UTM mediums into one filter, and all paid UTM mediums in another. That way, you have a quick and easy paid vs. organic overview!
  • Running a special campaign (for example, a Black Friday promotion)? Easily find out how it's performing by creating a filter for that specific UTM campaign. Then, you can dive into the campaign by clicking on the filter to see how each source, content type, medium, term, or specific link is performing.
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