The best thing you can do to ensure your attribution data is accurate is to tag your links with the right UTMs.
UTM (Urchin Tracking Module) parameters (aka UTM codes) are simply tags you can add at the end of a URL to track how effective a certain marketing campaign is.
When a person clicks on a link tagged with UTM parameters, those parameters get sent back to your analytics platform (in this case, PixelMe!)
You can track five different parameters in our dashboard:
- Source: channel or platform where the traffic starts from.
‣ utm_source=facebook (or replace facebook with instagram, google, newsletter, etc.)
- Campaign: a name to identify your overall campaign or promotion.
- Medium: type of link used, such as cost per click (CPC), social, display, email, organic.
- Content: what was clicked to refer the user to the URL, often used for A/B testing. E.g., if you were a testing a Mother’s Day landing page with a green call-to-action button vs. a blue one.
‣ utm_content=mothersday_blue_cta ‣ utm_content=mothersday_green_cta
- Term: search keywords you’re targeting for paid search campaigns. E.g., if you’re running Google AdWords or Bing Ads for your Amazon store that sells sandals.
What’s nice is you can include any or all the parameters with PixelMe's UTM builder, in any order, for every link and they’ll never change anything on the destination page. They purely exist to help you with campaign measurement.
In order to get started with creating links in your Smart Attribution dashboard, you can press the 'Create a link' button in the top right hand corner.
The 'Website URL' is the page on your website you'd like the user to end up at.
Fill in the UTMs according to your own wishes. You'll see the new tracking URL being built in the bottom of the screen. Once you're ready, you can press save - it will automatically copy the link into your clipboard. Then, you can just paste it wherever you need - in an ad, or a social post, or an email, etc.
When traffic starts to come in from that link, we'll be able to tell you exactly where it came from due to the UTMs!