It is normal to see a different number of clicks in PixelMe than in your Ads platform. PixelMe counts the number of clicks, while Ad platforms such as Facebook, count the number of people they identified on their platform.

There is also a slight delay sometimes, since you're seeing clicks in PixelMe in real time, whereas some ad platforms have a less quick updating time. If you're not seeing the amount of clicks you think you should, but your pixel is set up correctly, just give it some more time. 😄 

Note: Links that are shared on Facebook can potentially be targeted by bots, which will register clicks on PixelMe but not on your Facebook Events Manager. If your PixelMe/Facebook click ratio is very high, this could be one of the reasons why.

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